The Importance of Visuals to Communicate Strategy
When enterprise strategies are communicated via memorable imagery, customers and employees remember and understand quicker.
Insights by (X)
Our blog on the latest in business strategy and communications.
Respond to Changing Consumer Needs with Customer Journey Mapping
(X)‘s Customer Journey Mapping equips businesses to understand their customers’ changing needs and pursue pivots with poise.
When Strategy and Communications are Out of Sync
A look back at high-profile breakdowns that demonstrate why alignment of strategy and communication marks the difference between a revolutionary and a floundering company.
AirBnB 2020 Strategy Pivot Bets on Virtual Experiences
Most of us have used AirBnB for accommodations and experiences over the years, but with the pandemic devastating in-person travel, the company has pivoted to virtual experiences.
Portfolio Prioritization: Not Just a CIO Problem Anymore
The world is changing right before our eyes: digital transformations are accelerating, companies are pivoting to meet unforeseen challenges, teams are learning a new way of working together as Work
Cognitive Bias Impacts Strategy
We’re in the midst of a public health emergency, slow-moving economic disaster and period of major social upheaval. These are ideal conditions for cognitive bias to take root.