Pivoting into 2021? Avoid These Pitfalls.
For all its twists and turns, 2020 taught us much about agility, pivoting and taking care of the heart of your business.
Thank you for your interest in our C-suite research and recommendations on strategy and communication success. To access the Insight Report plus webinar recording and slides, please fill out the form.
Which of those lessons can we take into 2021?
To find out, we interviewed 136 U.S. CEOs, presidents and other C-suite executives in October 2020. These leaders were sampled from small to large organizations across multiple industries.* They told us how they are adjusting and evaluating their operations, and we’ve analyzed those responses to share their lessons.
- What leaders found to be the biggest obstacle to enterprise strategy success, despite their efforts to keep moving toward their goals.
- How leaders addressed fragmented communication across the enterprise.
- Where leaders directed additional resources in their communication planning and strategy, and effectively transformed their campaigns.
- Actionable tips to incorporate into your 2021 strategic plan and communication tactics to implement today.
(X)’s survey, conducted from Oct. 6 to Oct. 27, examined the strategic planning and implementation practices of enterprises during the COVID-19 pandemic. Talking to leaders at the highest level, CEOs (87%) made up a majority of the 136 respondents. These leaders direct companies with annual revenue between $50M to $250M (54%) and more than $250M (46%). The survey gauged CEOs’ communication alignment with their business strategy. The data suggests best practices for upcoming communication strategy for Q1 of 2021.